Digital Management (Bachelor)

Would you like to help shape the digitalization of society? Would you like to get to know a globally networked digital working world? Then study the Bachelor's degree course in Digital Management and develop innovative solutions for the challenges of tomorrow!

The Digital Management degree program is all about digital transformation. You will learn how to actively shape the challenges of digital transformation in the company. As a manager, you will get to know and shape digital value creation processes in business and IT. With your creativity and understanding of business and IT mechanisms, you will work in an interdisciplinary way with experts from IT and data science and find new solutions for the digital transformation of tomorrow. Become a problem solver with us and make the difference for the digital transformation of tomorrow!

A Bachelor's degree in Digital Management will open up numerous career opportunities for you. You will be familiar with the world of business management, but also know the basics of computer science and can therefore contribute to interdisciplinary project teams. These can be, for example:

• Chief Digital Officers (CDO) are managers in leadership positions who drive a high degree of digitalization in a company. They deal with digital topics and contribute to constant entrepreneurial change within the company. The field of work is diverse and interdisciplinary. They understand digital technologies, but also have to deal with people from a wide range of disciplines.
• Digital Process Managers (DPM) are usually located at a middle management level in a company. For example, they can design, change and monitor processes within the company. In doing so, they focus on digital aspects such as the computer-aided automation of activities in business processes, i.e. in standardized procedures in the management and administration of the company. When improving business processes, they work together with colleagues from various areas of the company.
• Customer experience specialists (CES) design the intermedia interaction between customers and companies on websites and in virtual environments. As with a shopping experience in the real world, e.g. at IKEA, there are many points of contact here that they work out and design for a customer-optimized experience. As previous interactions such as recorded conversations and surfing traces are particularly relevant for this, this is especially interesting for those who like to work analytically.

Clausthal University of Technology is the perfect place for young people looking for a unique and international study experience. There is a lively atmosphere here in which students and scientists work closely together and learn and research together. During your Bachelor's degree at Clausthal University of Technology, you will be surrounded by diverse nature, as the Harz National Park is only a few kilometers away. Student satisfaction and the quality of Clausthal's education are regularly reflected in very good ratings in university rankings (e.g. the CHE University Ranking).

As your studies progress, you will feel really at home at Clausthal University of Technology. Close contact with our teaching staff and proximity to industry enable you to study in a personal learning environment with a practical orientation. In particular, this means that you can gain exciting insights into innovative and current research areas at an early stage. For committed students, there are easy opportunities to get one of the many student jobs. This allows you to fully pursue your interests and gain valuable experience during your studies.

In addition, there are numerous other special features that make studying at Clausthal University of Technology unique:

1. Excellent academic reputation
2. Practical studies
3. Numerous advisory and support services for successful studies
4. Affordable rents
5. Green campus and natural surroundings for special sports / outdoor activities
6. Versatile career opportunities after graduation

In the first two semesters, everything revolves around mathematics, computer science and business administration - in other words, the basics you will need later on. But don't worry, it's not just about dry theory! Right at the start of your Bachelor's degree, there is an "interdisciplinary first semester project" where you can gain your first practical experience in the field of economics together with other students. From the third semester onwards, you will have the opportunity to specialize in business informatics, big data and business administration. In the fifth semester, you can specialize further with a total of 12 credit points in two compulsory elective areas: data science (computer science) and profile building (economics). This means you can choose exactly the topics that interest you the most and that best suit your goals. The course usually lasts 6 semesters. But before you graduate, your Bachelor's thesis awaits you in the 6th semester, which you write either at one of the institutes at Clausthal University of Technology or in collaboration with a company. This gives you the opportunity to prove yourself in a specific project and gain valuable experience.

Compulsory elective area Data Science

If you are interested in storing, processing and analyzing data, one of these modules could be just right for you. You will gain in-depth insights into the following areas:

• Statistical Data Science
• Statistical methods of machine learning
• Database specialization

Compulsory elective area profile building

Are you more interested in a clearer profile in the globally networked world of work? Then supplement your knowledge with one of these modules:

• Controlling and Accounting
• Introduction to law
• International Skills
• IT management
• Logistics and distribution systems
• Macroeconomics
• Human-machine interaction
• Optimization for engineers
• Optimization heuristics
• Accounting and balance sheet analysis
• Behavioral and environmental economics